Syndicast X DJ.Studio - A Tool For Promotion & Radio Syndication
We caught up with Norbert Papp, founder of Syndicast, to explore why this platform is such an attractive offering for DJs, particularly DJ.Studio users.
Syndicast are offering DJ.Studio users a 15% discount on their radio syndication service for 6 months - register here!
Why would DJ.Studio users be interested in using Syndicast?#
Are you a DJ or producer aiming to expand your audience and grow your fanbase? Our radio show syndication platform is designed to help you achieve just that. By making minor modifications, such as adding intros, outros, and IDs, your high-quality mixes can be broadcast on radio stations worldwide. This provides an unprecedented opportunity to connect with a broader audience.
Can you provide a brief overview of what Syndicast is and its core mission?#
Syndicast is a technology-driven radio show syndication and music promotion platform that connects radio show producers, record labels, and artists with radio stations worldwide.
Syndicast operates as a marketplace: on one side, we have content creators like radio show producers, artists, and record labels, and on the other side, radio stations. We act as a bridge between them, allowing content creators to offer their shows and music, and enabling stations to find and integrate these offerings into their schedules easily.
To make our platform even more appealing to radio stations, we also produce various content such as seasonal sweepers, program packs, power intros, and more. This additional content helps stations enhance their programming and keep their audiences engaged.
Syndicast has two core services:
Radio Show Syndication: We find radio stations willing to broadcast radio shows, thereby expanding their reach and building a global listener base.
Radio Promotion (Plugging): We promote music for record labels and artists to radio stations, ensuring their music gets airplay worldwide. This not only increases exposure but also boosts their royalties.
What inspired the creation of Syndicast, and what unique gap in the market does it fill?#
The idea for Syndicast came from my own journey in the world of radio. I hosted a radio show in the UK for six years and wanted to expand its reach. To do this, I started contacting various radio stations to see if they would be interested in broadcasting my show. Without realizing it, I was doing radio show syndication. My show ended up being aired on over 70 stations worldwide.
The key moment came when a guest on my show asked how I managed to syndicate my content so successfully. This conversation sparked the idea for Syndicast, and he became our first client when we launched in 2010.
Even though I started with an underground genre like techno, there was a clear demand from creators and radio stations alike. Radio shows are fantastic promotional tools—imagine having one hour to promote yourself through your mix shows. People love to listen to music, and if they like the music, they'll be drawn to the host as well.
Managing numerous shows and subscriptions, and uploading to streaming platforms, is a huge task. Nowadays, we manage around 8000 subscriptions, and doing this manually would be impossible. Additionally, delivering shows to stations is a complex process as they require various formats, some even via FTP. To solve this, we developed a platform that makes syndicating radio shows easier and more efficient.
Since we started, Syndicast has been driven by technology and innovation. We've introduced many new features and continuously improved to meet the needs of our users.
What are the primary benefits that Syndicast offers to radio show creators and DJs?#
Powerful Audio Promotion - A radio show is a powerful marketing tool that transforms the shows into one- or two-hour advertising blocks. This helps establish a strong radio presence for hosts, DJs, and brands, while promoting upcoming releases, performances, and other events. Moreover, if you syndicate your radio show, it will be heard on even more stations, reaching an even larger audience.
Generate Royalties for Your Music - If you host a music show, you can showcase your own music or your record label's tracks. This also increases airplay, ultimately boosting royalties.
Expanded Reach & Fan Base Growth - Radio syndication enables your show to be broadcast across multiple stations and platforms, significantly expanding your audience and exposure. Greater radio presence can spark interest in your music, resulting in more social media followers and increased show attendance.
Enhanced Branding and Reputation - Maintaining a unified brand across various stations strengthens recognition and credibility for your show, improving its overall appeal. Syndication is viewed as a mark of success in the industry, enhancing your reputation and opening doors to new opportunities in different countries and territories.
Access to Radio Stations and Streaming Platforms - Syndicast allows your content to reach radio stations, streaming platforms, and podcast directories, thereby increasing the visibility, presence, and accessibility of your show. Use the information and data obtained through Syndicast to develop even more effective promotional strategies, appear in interviews, and promote your performances worldwide.
Why do you think DJ.Studio users would be particularly interested in partnering with Syndicast?#
If someone creates mixes regularly and uploads them to streaming platforms, why limit their reach to just one platform? A great mix should reach a global audience. Instead of wasting such potential, it can be transformed into a radio show with just a few additions—an intro, outro, some IDs, and perhaps some speech from the presenter, although that's not mandatory.
At Syndicast, we can assist with every aspect of this transformation. We help create the concept, provide imaging elements, and even handle production. This comprehensive support ensures that high-quality content reaches a wider audience through our network of radio stations.
Fortunately, many radio stations are more interested in great content than just the fame of the presenter. We have numerous shows where relatively unknown artists have more stations broadcasting their shows than famous ones. This demonstrates that quality content can thrive and find its audience regardless of the creator's fame.
Can you discuss the various distribution and syndication services Syndicast provides?#
We can help you in any phase of a radio show:
Planning - Our expert team will guide you through the entire process of creating a radio show, helping you develop a strategy, select topics, and create content that will appeal to your target audience.
Audio Imaging - Stand out from the crowd of radio shows with professional audio branding elements such as jingles, intro, and outro, customized for your show to give it a unique sound.
Production - Our skilled sound engineers will produce the episodes of your radio show, saving you time and taking the burden off your shoulders. This way, you can focus on the content while we ensure a professional sound.
Syndication & Distribution - Leverage our cutting-edge distribution technology to effortlessly deliver your radio show to subscribed radio stations, streaming platforms, and podcast directories, maximizing your reach and impact across the audio landscape.
Management - Let us handle the day-to-day management of your radio show, from scheduling and uploading content to analyzing reports! This way, you only need to focus on creating excellent content for your audience.
How does Syndicast help artists and radio shows gain exposure and reach a wider audience?#
Syndicast offers a powerful platform for artists and radio shows to expand their reach and gain exposure through radio syndication. By enabling your show to be broadcast across multiple stations and platforms, we significantly increase your audience and visibility. A greater radio presence can spark interest in you and your music, leading to more social media followers, more listeners, higher attendance at your shows, and increased royalties.
The platform provides several in-system promotional tools to keep stations updated on available radio shows, including banners, weekly roundup emails, and notifications.
With a single upload to our system, your show can reach numerous radio stations, and our automated schedules can deliver it to platforms like Mixcloud and built-in podcast hosting services such as Apple Podcasts, Deezer, and more. This streamlined process ensures that your content is accessible to a global audience, maximizing your exposure and impact.
Creating Content for a Global Audience#
Many DJs already host their content on platforms like SoundCloud and Mixcloud to reach a global audience. Our syndication service amplifies this reach even further. We support you by offering tools and assistance to produce radio-ready mixes, ensuring your content meets the standards required by radio stations.
Expanding Your Reach and Saving Time#
If you currently produce content for a limited number of stations, our platform can help you expand your reach. Simple modifications, such as replacing station-specific IDs with neutral ones, can make your mixes suitable for multiple stations, broadening your audience.
The most important benefit for users of our platform, especially those using DJ.Studio, is the significant time savings. With all the available tools and presets, you can quickly enhance your sound and produce high-quality mixes. Whether you are a seasoned DJ or just starting, our platform makes it easier to create and distribute your content.
Comprehensive Support and Promotion#
Our platform manages the entire process, from audio imaging to distribution. We provide a range of promotional tools, including banners and notifications, to attract attention to your shows. Syndication transforms your mixes into powerful promotional tools, helping you grow your fanbase globally. Additionally, incorporating your own music into your shows can lead to royalty earnings when these tracks are played on radio stations.
Not only do radio stations have their own audience, but they also promote the shows through their social media and websites. This means your content benefits from both on-air and online promotion, enhancing your SEO and overall visibility.
Easy and Efficient Process#
To get started, your show must be regular (weekly, bi-weekly, or monthly) and of good quality, complete with appropriate IDs. Once approved, you can upload your shows to our platform, making them available to thousands of radio stations. These stations frequently log into our platform, ensuring your content gets noticed.
Features and Future Developments#
Our platform supports both long-form content, like radio shows, and music-only tracks for radio rotations. We are also working on a new feature that will allow radio show hosts to download music directly from record labels, enabling seamless incorporation of new tracks into your episodes.
Our platform also integrates with Mixcloud and podcast directories, allowing your content to reach even more listeners. One upload can distribute your episodes everywhere, making the process efficient and straightforward.
Real-World Success and Potential Reach#
Consider the example of Robin Schulz’s radio show, which reaches around 400 radio stations and 20 million listeners weekly. While not every show will achieve these numbers, a well-produced show can reach up to 50-100 stations within a year or two, depending on the genre. Shows focusing on niche genres might have fewer stations but will benefit from a highly engaged and interested audience.
Try Syndicast Now!#
In summary, Syndicast’s platform offers DJs and producers a comprehensive service to distribute their mixes to radio stations, significantly increasing their reach and potential earnings. By ensuring high-quality content and providing robust promotional tools, we help you maximize your exposure and engagement in the global music scene.