Songstats Q&A Interview - Track Your Performance!
In the ever-changing landscape of music creation and promotion, understanding your audience through data analytics has become more critical than ever. Songstats has quickly emerged as a standout tool for artists, labels, and industry professionals, offering real-time insights across streaming platforms and social media.
We caught up with Evan Sacks, COO of Songstats, to dive deeper into the platformâs origins, features, and impact on the music industry. From its initial roots under the 1001Tracklists team to its launch as a powerful standalone analytics solution in April 2020, Songstats has reshaped how artists track their music's performance, identify viral moments, and leverage key metrics to fuel their growth.
In this exclusive interview for DJ.Studio, Evan shares valuable insights about the synergy between Songstats and DJ.Studio, revealing how DJs and music creators can harness data-driven strategies to elevate their craft and achieve greater success.
Contact us to receive an exclusive 15% discount on Songstats!#
How did Songstats start?#
Songstats spun out of a project under the 1001Tracklists team. The initial vision was to create a "1001Tracklists Pro" platform for artists to be able to get notified when they've received DJ support, and to see all of their support in a clean mobile app. As we set about building the platform, we assessed the broader music data analytics space and felt that we had a great opportunity to enter the market with a cross-platform analytics service geared towards artists and record labels. At the time, the existing players in this space were focusing on a higher priced subscription for larger organizations, so we wanted to create an affordable subscription that brought you just your own analytics in an easy to understand interface. After several years of development, we launched Songstats in April of 2020.
What is Songstats and how does it work?#
Songstats is a music analytics platform designed for artists, labels, and industry professionals to track the performance of their music across the most important streaming services and social media platforms. It provides real-time data on how songs are performing on platforms like Spotify, Apple Music, Shazam, YouTube, TikTok, Beatport, and more. The website and mobile app feature an activity feed for chronological updates, while each song has its own analytics page to show the performance across DSPs. Songstats also has built-in marketing tools, like the ability to generate a sleek artwork and easily share it to Instagram for each playlist addition, chart placement, or milestone.Â
How does Songstats complement DJ.Studio in helping DJs and music creators?#
DJ.Studio is the go-to platform for preparing DJ mixes. The team has built out an incredible array of features to make it such a seamless experience for preparing and editing mixes. Songstats is a platform for artists to monitor the performance of their releases and help with data-driven decision making and marketing efforts. Â
While both services cater to different sides of the industry, artists can reference playlist and chart placements on Songstats to identify trending music to include in their latest mixes. Data from platforms like 1001Tracklists, Beatport, and Traxsource in particular can offer artists an ideal starting point for finding the right songs to include.
Which key metrics does Songstats provide that can help emerging artists succeed?#
Songstats provides in-depth analytics on a songâs performance across streaming platforms, playlists, and charts, and radio airplay. Additionally, the platform monitors viral trends on TikTok, Instagram Reels, and YouTube Shorts, helping artists gauge audience engagement and discoverability. By offering instant notifications and historical insights, Songstats enables artists, labels, and managers to make data-driven decisions that maximize exposure and fan engagement.
Can you share any examples of Songstats data making a difference?#
We often hear about how Songstats is the first platform that artists go to after they have released a new song to keep up with the performance. It saves artists lots of valuable time to have everything in one place, and also to get notified through the mobile app when there are important updates.Â
Songstats is also important for knowing when there is an uptick in performance in an older release. Suddenly a song can go viral on TikTok, and Songstats will not only inform you about this, but enable you to dive deep into the performance on TikTok to see when and where it's going viral.Â
What advice do you have for artists looking to harness data analytics with Songstats and improve their performance?#
Whether you're just getting started or you're already an established artist, harnessing data analytics is key to growing your audience and maximizing your success. For emerging artists, this means acting quickly on playlist placements, DJ support, and social media trends to sustain momentum and expand reach. Engaging with fans, collaborating with influencers, and amplifying viral moments can turn early traction into long-term growth.Â
For more established artists, Songstats provides detailed insights to refine marketing strategies, optimize release schedules, and allocate budgets effectively. By using real-time data to inform decisions, artists at any stage can make smarter moves, increase visibility, and build lasting connections with their audience.
Thanks for talking to us Evan. #
You can head over to Songstats to start tracking your songâs performance in real-time.